A Quirky Brand for a Local Sauce Company

Problem:Younger generations want a relatable way to engage with cooking sauces
Business Requirement: Create a branding system which appeals to the correct target market.
Result:Posters were used for print advertising and increased brand awareness.

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© 2012-2023 Saptarshi Masid. Designing since 2011 across multiple industries and four countries. Educated in innovation by design and business management in two countries. Very good at connecting the dots between business and design.

A Quirky Brand for a Local Sauce Company

Problem:Younger generations want a relatable way to engage with cooking saucesBusiness Requirement: Create a branding system which appeals to the correct target market.Result:Posters were used for print advertising and increased brand awareness.

Problem:Younger generations want a relatable way to engage with cooking sauces
Business Requirement: Create a branding system which appeals to the correct target market.
Result:Posters were used for print advertising and increased brand awareness.