titlecontainerinside Innovative Product Designer in UX & UI

electric suv infotainment

Girl in a jacket

Problem:How might we create a deep. rich and immersive infotainment experience for our electric SUV's
Approach:UX Research using ChatGPT, competitive analysis, moodboarding. The visual style was extracted from this meant to serve as a guide for artistic direction. Read the research here.

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© 2012-2023 Saptarshi Masid. Designing since 2011 across multiple industries and four countries. Educated in innovation by design and business management in two countries. Very good at connecting the dots between business and design.